Head of Demand Generation & Growth

Drive customer acquisition, conversion, and expansion for Cresta.

• •Cresta seeks a Head of Demand Generation & Growth to drive customer acquisition, conversion, and expansion.
• •Key Responsibilities Design and execute growth strategy across digital, product, and automated channels.
• •Lead and optimize performance marketing with a focus on efficiency and ROI.
• •Oversee website strategy and conversion rate optimization.
• •Develop and scale SEO/AEO and content performance initiatives.
• •Implement a robust experimentation framework for A/B testing and new channel evaluation.
• •Requirements Bachelor's degree in Marketing, Business or related field; MBA or advanced degree a plus. 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role.
• •Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels.
• •Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing.
• •Experience working with enterprise buyer journeys and ABM motions.