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Senior Performance Marketing Manager

CaptionsAI Video company
New YorkSenior
Marketing

About the role

Scale user acquisition efforts across paid channels.

  • We're looking for a Senior Performance Marketer to help scale our user acquisition efforts across paid channels.
  • Key Responsibilities Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
  • Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads.
  • Identify and test emerging channels (e.g.
  • Open AI, Connected TV) to expand acquisition footprint beyond core platforms.
  • Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS.
  • Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
  • Requirements Minimum of 5+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok.
  • Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
  • Solid understanding of conversion tracking across mobile and web platforms.
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