Lifecycle Marketing Manager
BarkbusMobile Pet company
RemoteMid
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Maveron
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Marketing
About the role
TL;DR
Manage and optimize Barkbus' customer lifecycle marketing strategy.
- •Barkbus is seeking a Fractional Lifecycle Marketing Manager to own and scale our customer lifecycle marketing strategy across email and SMS.
- •Key Responsibilities Own the email and SMS lifecycle marketing strategy and calendar.
- •Build, optimize, and maintain automated lifecycle flows.
- •Develop and manage advanced customer segmentation.
- •Create, build, test, and launch ongoing email and SMS campaigns.
- •Monitor, analyze, and optimize lifecycle performance across key metrics.
- •Requirements 3+ years of hands-on experience managing email and SMS marketing in Klaviyo.
- •Proven experience building and optimizing automated lifecycle marketing programs.
- •Strong understanding of lifecycle marketing, retention strategy, and customer segmentation.
- •Experience designing responsive, conversion-focused emails within Klaviyo.
- •Demonstrated ability to analyze campaign performance data to drive continuous improvement.
Required skills
Email Marketing
Nice-to-have skills
A/B Testing
Domain expertise
martech
Benefits & perks
Remote
Tech stack
Email Marketing