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Head of Sales Enablement

CohereLarge Language company
San FranciscoDirector
Sales & Account Management

About the role

Lead the creation and execution of a world-class enablement strategy.

  • The Head of Sales Enablement will lead the creation and execution of a world-class enablement strategy, ensuring the sales team is equipped to win in complex, high-stakes deals.
  • Key Responsibilities Design and launch a sales enablement function, including strategy, frameworks, and team structure.
  • Develop a multi-year roadmap aligned with Cohere’s revenue and product evolution, ensuring enablement scales with the business.
  • Create and curate high-impact resources (e.g., playbooks, battle cards, demo scripts, and certification programs) tailored to Cohere’s AI/ML solutions.
  • Partner with product, marketing, and sales leadership to embed enablement into every stage of the sales lifecycle.
  • Establish KPIs (e.g., win rates, sales cycle efficiency) and use analytics to refine enablement initiatives and prove ROI.
  • Recruit, mentor, and lead a high-performing enablement team, fostering a culture of continuous improvement.
  • Oversee enablement tools (e.g., CRM, learning platforms) and budget allocation to maximize efficiency.
  • Requirements 10+ years of experience leading sales enablement, with a proven track record of building and scaling functions in fast-growing tech companies.
  • Ability to design long-term enablement strategies that align with business goals and market shifts.
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