Head of Performance Marketing / Paid Acquisition
Fortuna HealthMedicaid Navigation company
New York, United StatesSenior
Andreessen Horowitz
BoxGroup
Y Combinator
Marketing
About the role
TL;DR
Drive consumer acquisition and growth for Fortuna Health's DTC market expansion.
- •You will be the primary driver behind our D2C transformation and growth.
- •You will have autonomy over the full paid search stack and be the main architect of our funnel and DTC brand strategy.
- •Key Responsibilities Strategy & End-to-End Execution.
- •Acquisition, Lead Quality, & Funnel Optimization.
- •Experimentation with Ads & Creative.
- •Data-driven Reporting & Communication.
- •Requirements 4+ years of experience in performance marketing with increasing ownership and scope.
- •Experience marketing to consumers in a regulated industry (health, law, financial services).
- •Mastery of paid search (Google Ads, etc.).
- •Strong knowledge of full stack marketing strategy.
- •Ability to work 5 days per week in-person in NYC.
Required skills
Performance MarketingSEM
Domain expertise
healthcare
Benefits & perks
Competitive salary and equity ownership in the company, Platinum health insurance plans, Free lunch every day, All commuter expenses covered, $100/month wellness benefit, Unlimited PTO, 401k plan with company match