Vice President Demand Generation
FinQueryAccounting Automation company
Atlanta, United StatesDirector
Marketing
About the role
Lead demand generation and growth marketing strategy for FinQuery.
- •The Vice President, Demand Generation and Growth Marketing is the senior leader responsible for defining and implementing FinQuery's demand generation and growth marketing strategy across all products, markets, and channels.
- •Key Responsibilities Define and implement FinQuery's enterprise demand generation strategy across all acquisition channels Develop and own the demand generation operating model to drive consistent, predictable pipeline contribution at scale Build the full-funnel revenue architecture including KPI frameworks and ROI attribution models across all products Partner with Sales and Marketing leadership to define funnel-stage goals, conversion benchmarks, and forecasting standards Define and implement customer marketing strategies to drive retention, upsell, and cross-sell conversion Requirements Minimum of 15 years of related experience with a Bachelor’s degree, or 13 years with a Master’s degree Typical experience range of 16-19 years in senior marketing leadership roles Bachelor's degree in Marketing, Business, or a related field required; Advanced degree preferred Demonstrated progression in demand generation with significant revenue accountability in B2B SaaS Expert-level command of full-funnel demand generation strategy and enterprise-scale operating models
Match insights
Level:Director