B2B Lifecycle Marketing Manager

Owns B2B lifecycle marketing programs to drive pipeline and revenue growth.

• •We're looking for a B2B Lifecycle Marketing Manager to own the email, in-product, and nurture programs that turn interest into pipeline across ElevenLabs' B2B funnel.
• •This role sits at the center of our growth engine
• •connecting marketing, sales, and product usage data into lifecycle programs that move prospects and customers from first touch to closed revenue, and beyond into expansion.
• •You'll build the systems that score, segment, and nurture leads at scale
• •from PQLs signing up for our API and Agents platforms, to enterprise buyers moving through longer sales cycles.
• •You'll partner closely with Sales, RevOps, and Product to make sure the right message reaches the right account at the right moment, and that every handoff between marketing and sales is clean, fast, and measurable.
• •Key Responsibilities Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals Manage the marketing-to-sales handoff in partnership with RevOps and Sales
• •clean data, clear SLAs, tight feedback loops Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging Requirements 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company Deep proficiency in HubSpot
• •building workflows, scoring models, and automated nurture programs Working knowledge of Salesforce and how marketing and sales data connect end-to-end Experience building and managing lead scoring and MQL/SQL/PQL funnels Strong analytical skills
• •comfortable owning funnel metrics and translating data into action