Growth Marketing Manager

Own acquisition strategy across digital marketing channels for a public interest law firm.

• •As Growth Marketing Manager at Atticus, you'll report to the Director of Growth Marketing and will own acquisition across a portfolio of our core channels, including SEM and paid social.
• •Key Responsibilities Fully own your portfolio of established channels, developing channel strategy, standing up campaigns, and developing optimization recommendations Evaluate channel performance, owning weekly reporting and analysis Own monthly planning and budget optimization with a ROAS lens Define new channel testing strategies based on experience, market research, and informational interviews; lead the work to test, analyze, and scale Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise Requirements You've spent 4+ years since graduating college developing your growth marketing expertise at top digital advertising agencies and as part of in-house marketing teams; you've been promoted because of your stellar performance You have led program strategy across a portfolio of digital channels, including paid search and other paid digital You have experience using Google and Bing Ads and have a track record of improving paid media campaigns You have experience with creatively-driven paid channels like Meta and YouTube and past success scaling through rigorous creative testing and iteration You have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software You're an ambitious self-starter; you thrive in ambiguous environments and enjoy a strategic challenge You're a kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights You have a demonstrated commitment to doing good and helping people