Senior Lifecycle Growth Manager

Lead lifecycle growth strategies to convert applicants into policyholders.

• •Lead activation-focused lifecycle growth across pre-approval recovery and post-approval personalization to convert applicants into paying policyholders.
• •Key Responsibilities Design and run high-velocity experimentation programs to improve activation metrics.
• •Build targeted recovery interventions for application drop-off across channels (email, SMS, push, in-product).
• •Own ANA personalization programs segmented by drop-off cohort and behavior.
• •Partner with Product and Engineering on in-product recovery surfaces and outbound motions.
• •Requirements Experience running lifecycle/growth programs and experimentation.
• •Strong analytical skills and ability to write SQL and test plans.
• •Product-minded operator able to ship cross-functional work.
• •Comfort working with segmentation, personalization, and multi-channel messaging.