Growth Marketing Strategy & Marketing Ops Manager

Drives client engagement and marketing strategy for large clients.

• •Owner of client engagement strategy and execution for multi-channel marketing to drive member sign-ups and engagement at large clients.
• •Builds scalable, automated processes and AI tools to optimize growth and partner with Client Management and Sales.
• •Key Responsibilities Lead marketing strategy and execution for key clients, tailoring multi-channel communications.
• •Develop and run campaigns via email, SMS, direct mail, and employer communications using automation tools (Iterable).
• •Work with designers to create marketing assets and maintain an asset library.
• •Analyze campaign performance and provide client-specific reporting and optimization.
• •Automate workflows and build AI tools to scale engagement efforts.
• •Requirements 5+ years in lifecycle/growth marketing, marketing ops, or related roles.
• •Experience with cross-channel marketing platforms, preferably Iterable.
• •Practical email/SMS campaign build and segmentation skills.