About the role
TL;DR
Drive marketing efforts by analyzing data, running experiments, and building attribution models.
- •The Senior Marketing Analyst plays a key role in driving marketing efforts and connecting Marketing with Manychat's Analytics and Data organization.
- •You will surface insights and solutions that align with business objectives and empower data-driven decision-making.
- •Key Responsibilities Design, run, and analyze experiments to measure the true impact of marketing spend and campaigns.
- •Own integrations with ad platforms, building and maintaining data pipelines.
- •Build and maintain multi-touch attribution models.
- •Run ad-hoc analyses, build dashboards, and surface actionable insights.
- •Partner with Analytics and Marketing leadership to align priorities.
- •Requirements 5+ years of relevant experience, including 2+ years of hands-on experience in Marketing Analytics.
- •Very strong technical skills in SQL and BI tools.
- •Proficiency in Python or R is required.
- •Hands-on experience designing and analyzing experiments and applying causal inference methods.
- •Hands-on experience integrating with ad platform APIs and building or maintaining data pipelines.
- •Proven ability to translate complex data into clear, actionable insights.
Required skills
SQLPythonRA/B TestingMarketing Analytics
Nice-to-have skills
GitGoogle AnalyticsGA4
Domain expertise
martechadtech
Benefits & perks
Comprehensive health insurance, Professional development budget, Flexible benefits package, Hybrid work, Generous leave options, Free meals and snacks, Company-funded sport activities, Annual offsites and team-building events
Tech stack
SQLPythonRGoogle AnalyticsGA4Looker Studio