Product Marketing Lead

Lead the GTM strategy for Bluefish's SaaS platform.

• •Bluefish is seeking a dynamic Product Marketer to lead the GTM lifecycle for their SaaS platform.
• •Key Responsibilities Develop and execute the go-to-market (GTM) strategy for new products and features.
• •Craft compelling messaging and positioning that differentiates Bluefish in the AI marketing tech landscape.
• •Build and maintain product marketing collateral, including pitch decks, one-pagers, website copy, blog content, case studies, and more.
• •Drive product launches end-to-end, including planning, internal enablement, external messaging, and campaign execution.
• •Enable the sales team with training, messaging, competitive insights, and tools that help them win.
• •Requirements 5+ years of experience in product marketing or a closely related role, ideally within B2B SaaS startups.
• •Proven success in developing GTM strategies and executing high-impact product launches in fast-paced environments.
• •Strong storytelling skills with the ability to communicate complex ideas simply and effectively across different channels and audiences.
• •Deep understanding of customer personas, buyer journeys, and SaaS sales cycles.