At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WHO WE ARE

At Grey, we create Famously Effective ideas – creativity that delivers business results – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 40+ studios across six continents. In 2023, we were named a Top 100 Most Loved Workplace and our agency network, Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity.

POSITION OVERVIEW

We are looking for a Senior Copywriter to bring a well-known brand to life. The Senior Copywriter will partner with Senior Art Director to concept a vision of creative possibility across various media touch points (TV, social, earned, activation, etc.), and will have the ability to form dynamic working partnerships with every level of the integrated team.

KEY RESPONSIBILITIES

Collaborate and partner with copywriter to ensure that both the copy and visuals are in perfect sync to make the concept to our Famously Effective standard
Ideate and execute sound creative ideas for client marketing materials in an efficient and economical manner
Create concepts that show a thorough understanding of the strategy and are extendable into campaigns
Write expert, branded copy
Develop and maintain an in-depth understanding of our client’s brand voice and implement it into all creative jobs
Work independently and collaboratively with an Art Director partner to develop ideas, refine concepts and ensure creative vision is achieved and client expectations are met
Work with account supervisor and/or account executive to obtain project specifics: strategy, budget and schedule
Team up with peers to overcome obstacles and create client success
Offer client and team members innovative advice and solutions from industry examples and experience
Help organize, maintain, and oversee creative standards and guidelines
Offer insight on creative briefs and schedules
Work within tight deadlines
Mentor and onboard other writers as needed
Prioritize workload and manage time effectively – personally and for the team as needed

WHAT YOU WILL NEED:

4-7 years’ experience as a copywriter
Interest and a strong understanding of email, social media, video and other digital platforms
Experience presenting to and working with clients and internal partners
Demonstrated understanding of clients’ business needs, and the ability to concept and design compelling solutions that align with overall creative strategy
Proven ability to listen, digest and resolve client feedback with a creative solution and a positive, can-do attitude
Capable of working on multiple projects, small or large, with various project leads
Strong creative and conceptual vision, with the ability to approach every assignment with a fresh perspective
You craft headlines that make us say, “Wow, I wish I wrote that.”

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

Pay Range

$100,000—$230,000 USD

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.

Senior Copywriter

About the role

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