Marketing Specialist, Japan

Drive B2B lead generation and growth marketing for Cambly in Japan.

• •Lead demand generation and growth marketing for Cambly in Japan, focusing on B2B lead acquisition and overall marketing mix management to drive revenue.
• •Key Responsibilities Plan and run B2B demand generation campaigns across channels.
• •Create and manage B2B content (blogs, whitepapers, case studies) and owned channels.
• •Execute ABM programs with Sales to target key accounts.
• •Measure and optimize performance (CPL, conversion, pipeline contribution).
• •Requirements 3+ years marketing experience (marketing, ideally B2B marketing 2+ years).
• •Experience in demand generation, ABM, and LinkedIn advertising.
• •Experience creating B2B content and managing campaigns end-to-end.