Head of Marketing Operations

Lead marketing technology stack and operational efficiency for Coinbase.

• •Coinbase is seeking a Head of Marketing Operations to lead their marketing technology stack and operational efficiency.
• •This role will be instrumental in scaling marketing efforts and ensuring data-driven decision-making.
• •Key Responsibilities Oversee and optimize the marketing technology stack, including CRM and marketing automation platforms.
• •Develop and implement processes to improve marketing campaign execution and performance tracking.
• •Manage marketing data integrity, reporting, and analytics to provide actionable insights.
• •Collaborate with Sales, Product, and Engineering teams to ensure alignment and seamless workflows.
• •Lead and mentor a team of marketing operations professionals.
• •Requirements Proven experience in marketing operations leadership roles.
• •Deep expertise in marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce).
• •Strong understanding of marketing analytics, data management, and reporting tools (e.g., Google Analytics).