Funnel Optimization Specialist

Own website analytics and run tests to improve conversion funnels.

• •Owner of website analytics for the CashNetUSA brand, focused on monitoring conversion funnels, troubleshooting issues, and driving conversion improvements through data-driven testing.
• •Key Responsibilities Monitor and troubleshoot website conversion funnels and report on performance.
• •Create and maintain Adobe Analytics reporting and other tracking tools.
• •Analyze visitor segments and traffic trends for optimization opportunities.
• •Design and run A/B tests and partner on UI/UX experiments.
• •Develop and optimize landing pages and conversion funnels.
• •Requirements 5+ years in marketing analytics, attribution, or conversion optimization.
• •Extensive experience with Google Analytics and Adobe Analytics.
• •Experience with A/B testing tools like Optimizely or Adobe Target.
• •Strong analytical skills and SQL experience; data visualization experience.