Paid Social Associate

Manage and optimize acquisition channels for mental fitness apps.

• •The Mind Company is seeking a Paid Social Associate to manage and optimize acquisition channels for their mental fitness apps.
• •This role is part of a lean, high-impact growth team.
• •Key Responsibilities Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels.
• •Drive efficient new user acquisition and execute continuous creative testing.
• •Present weekly performance trends and campaign optimization recommendations.
• •Spearhead AI research to improve Growth tooling.
• •Requirements 1+ years of app performance marketing experience in AppLovin or Meta.
• •Hands-on-keyboard campaign management experience of direct-response campaigns.
• •Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV.
• •Experience using Generative AI tools for ad production and AI for copywriting/analysis.