Head of Marketing

Lead Kyra's marketing strategy and growth initiatives.

• •Lead Kyra's next phase of growth by defining market positioning, building the demand engine, and creating the infrastructure required to scale.
• •Key Responsibilities Define the positioning and messaging for Kyra's platform Translate product capabilities into clear commercial value for enterprise buyers Build sales enablement materials that support enterprise deals Identify acquisition channels suited to a mid-market and enterprise SaaS product Develop thought leadership and content that generates demand Requirements Experience working with a B2C product previously and taking a B2B SaaS product to market from scratch, with strong results Experience selling to marketers, brand teams or agencies Comfortable owning both product marketing and demand generation Background in a high-growth SaaS or technology business