Sr. Director, Product Marketing
MadhiveCTV Advertising company
New York, United States$142,200 - $185,000Director
Goldman Sachs Asset Management
Digital Currency Group
ACL Ventures Partner
Blockchange Ventures
Fenbushi Capital
Marketing
About the role
TL;DR
Lead product marketing strategy for Madhive's adtech platform, driving positioning and go-to-market.
- •Madhive is seeking a Senior Director of Product Marketing to lead the product marketing strategy for its advertising technology platform.
- •This role is crucial for translating complex technical capabilities into clear market positioning and go-to-market strategies.
- •Key Responsibilities Define and lead product marketing strategy across Madhive's programmatic advertising platform.
- •Develop differentiated positioning, messaging, and value propositions for adtech products.
- •Own the end-to-end go-to-market strategy for new products and features.
- •Lead ongoing market, customer, and competitive research.
- •Develop product narratives, tools, and training for Sales and Client Success teams.
- •Requirements 10+ years of experience in product marketing, adtech, martech, or enterprise software.
- •Deep technical understanding of programmatic advertising and the adtech ecosystem.
- •Proven ability to translate highly technical concepts into compelling narratives.
- •Experience owning go-to-market strategies and cross-functional product launches.
- •Experience building and leading product marketing teams.
Required skills
Product MarketingGo-to-MarketProduct StrategyCompetitive AnalysisMarket Analysis
Nice-to-have skills
Product Management
Domain expertise
adtechmedia
Tech stack
PythonJavaScriptSQLAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraConfluenceREST APIGoogle Analytics