Lifecycle Marketing Manager

Execute and optimize lifecycle marketing campaigns across multiple channels.

• •We're looking for a Lifecycle Marketing Manager to support and execute against Captions' end-to-end customer journey across our products.
• •Our Lifecycle Marketing Manager will be hands-on building, launching, and optimizing campaigns across email, push, in-app, and SMS.
• •Key Responsibilities Build, launch, and manage lifecycle campaigns across email, push notifications, in-app messaging, and SMS Execute against lifecycle programs spanning onboarding, activation, conversion, retention, and winback Own campaign setup and QA in Iterable, including journeys, segmentation, and personalization Monitor campaign performance and continuously optimize based on data and insights Run A/B tests to improve key subscription metrics such as trial conversion, churn, and reactivation Requirements 4+ years of experience in lifecycle, CRM, or retention marketing at a software company or subscription business Strong hands-on experience building campaigns in Iterable (or similar platforms like Braze, Customer.io, etc.) Proven ability to execute and optimize cross-channel lifecycle campaigns Solid understanding of core subscription metrics (conversion, retention, churn, LTV) and how lifecycle impacts them Detail-oriented with strong QA instincts and operational rigor