Senior Product Manager, MarTech

Lead the MarTech strategy and execution for Dave.

• •Lead the product strategy, implementation, and scaling of Dave's MarTech ecosystem to enable measurable user acquisition, cross-sell, and retention across web and app.
• •Key Responsibilities Own MarTech stack vision, vendor selection, and integrations.
• •Enable web growth from CMS and landing pages to web-to-app and deep-linking.
• •Align Engineering, Data, and Marketing for execution toward business outcomes.
• •Build experimentation frameworks and drive rapid A/B testing.
• •Monitor MarTech/AdTech evolution and privacy impacts (e.g., SKAN).
• •Requirements 5+ years in MarTech and Product Management in high-volume B2C environments.
• •Hands-on experience with analytics and attribution platforms (AppsFlyer, Braze, Firebase, Google Analytics, Amplitude).
• •Strong cross-functional leadership and stakeholder management.
• •Technical fluency with tracking, attribution, and experimentation infrastructure.