Director of CRM

Drive revenue expansion from current and lapsed subscribers across all regions.

• •Babbel is hiring a Director of CRM
• •Revenue Expansion to manage the CRM revenue strategy throughout the subscriber journey.
• •Key Responsibilities Define and own the global expansion strategy and quarterly roadmap across all markets and channels.
• •Partner with the CRM Engagement team to architect segmented journeys by lifecycle stage, behavior, product usage, and intent.
• •Oversee end-to-end journey design and orchestration in Emarsys across email, push, and in-app messages.
• •Requirements 8+ years in CRM or lifecycle marketing, including campaign strategy, automation, and revenue-driving roles.
• •Proven success driving direct sales and revenue in a subscription or product-led environment.
• •Experience building and managing effective marketing teams.