Senior Field Marketing Manager, Enterprise
VerkadaPhysical Security company
Chicago, United States$120,000 - $180,000 USDSenior
First Round Capital
Sequoia Capital
Felicis Ventures
Lightspeed Venture Partners
Linse Capital
Alkeon Capital
Marketing
About the role
TL;DR
Drive marketing and demand generation for Verkada's Enterprise business to build pipeline and market credibility.
- •As a Verkada Field Marketing Manager, you will be the "CMO" for our Enterprise business line, playing a crucial role in the Go-To-Market team.
- •You will define the strategic direction for the Enterprise sales segment and own the marketing and demand generation efforts to build pipeline.
- •Your goal is to develop a best-in-class ecosystem of security expertise, build market credibility, and shape the trajectory of our Enterprise business, directly contributing millions in pipeline from the largest companies.
- •Key Responsibilities Act as the main counterpart to sales leadership, serving as the "CMO" for your aligned segment to meet pipeline goals.
- •Execute regional and local campaigns, including hosted events, trade shows, and webinars.
- •Drive account-based marketing programs and train sales reps on program execution.
- •Foster local, high-touch thought leadership and customer executive collaboration.
- •Advise corporate demand generation on campaign development, execution, and measurement.
- •Collaborate with top channel partners on their marketing and customer engagement strategies.
- •Partner with Product Marketers to build positioning, messaging, and assets for the Global segment.
- •Requirements 7-12 years of B2B marketing experience, with 3+ years in Enterprise Marketing.
- •Strong logistical execution skills for concurrent events and cross-functional communication.
- •Experience working with channel or strategic partners to achieve program results.
- •Ability to understand key personas and Verkada's value proposition qualitatively and quantitatively.
- •Proven ability to act as an advisor and peer with sales leadership.
- •Entrepreneurial spirit and ability to execute in fast-paced, ambiguous environments.
- •Track record of executing creative or out-of-the-box event and demand generation programs.
- •Willingness to travel 30-40% of the time.
- •Inbox 0 mentality.
Required skills
Enterprise SalesDemand GenerationB2B SalesSalesforceHubSpotMarketoProject Management
Nice-to-have skills
Content MarketingProduct Marketing
Benefits & perks
Comprehensive wellness perks, 100% covered employee health premiums, 80% covered family health premiums, Nationwide medical, vision and dental coverage, Health Saving Account (HSA) with annual employer contributions, Flexible Spending Account (FSA), Expanded mental health support, Paid parental leave policy, Fertility benefits, Paid holidays, Firmwide extended holidays, Flexible PTO, Personal sick time, Professional development stipend, Wellness/fitness benefits, Healthy lunches provided daily, Commuter benefits
Tech stack
SalesforceHubSpotMarketoGoogle AnalyticsGA4Looker StudioExcelPowerPoint
