About the role
TL;DR
Drives Easygenerator's demand engine and revenue growth.
- •The Head of Demand Generation owns Easygenerator's end-to-end demand engine, driving qualified pipeline and revenue.
- •Key Responsibilities Own paid, organic, website, and conversion channels.
- •Translate growth targets into clear priorities and roadmaps.
- •Deliver predictable marketing-sourced pipeline while balancing short
- •and long-term growth.
- •Lead website structure, messaging, UX, landing pages, and CRO.
- •Lead paid acquisition and budget allocation aligned to revenue goals.
- •Requirements 5+ years in B2B SaaS digital growth; 2+ years team leadership.
- •Proven pipeline growth and budget ownership.
- •Strong expertise in paid, CRO, and SEO/GEO.
- •Editorial judgment, digital design understanding, and enterprise sales awareness.
- •Analytical and commercially driven.
Required skills
Demand GenerationDigital MarketingSEOContent MarketingMarketing AnalyticsProduct MarketingBrand MarketingSocial Media MarketingCommunity ManagementCopywriting
Nice-to-have skills
Growth MarketingA/B TestingBusiness DevelopmentSalesEnterprise SalesAccount Management
Domain expertise
edtech
Tech stack
SEOContent MarketingDigital MarketingGrowth MarketingMarketing AnalyticsDemand GenerationCopywritingProduct MarketingBrand MarketingSocial Media MarketingCommunity Management
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