Product Marketing Manager, Consumer

Lead go-to-market strategy for consumer mobile app.

• •We're looking for a Consumer Product Marketing Manager to lead go-to-market strategy and drive adoption for our consumer mobile app.
• •Key Responsibilities Own end-to-end go-to-market strategy for new features and product launches Develop deep consumer insights to inform segmentation, targeting, and messaging across channels Partner with Product to shape the roadmap narrative and define how we go to market Collaborate closely with Creative, Growth, Content, Lifecycle, and Social teams to quarterback lead marketing initiatives Define and track success metrics for launches; use data to iterate and improve performance Serve as the voice of the consumer internally, synthesizing research, feedback, and behavioral data into actionable strategy Requirements 5+ years of professional experience, with at least 3 years in product marketing focused on consumer (B2C) products Thrives in a fast-paced environment with evolving structure Proven ownership of end-to-end go-to-market strategy and product launch execution Direct experience marketing a consumer mobile app at scale Strong data and analytics fluency able to set KPIs, interpret funnel performance, and make data-driven decisions Leading cross-functional initiatives and influencing Ability to thrive in fast pace, structure, but also pivot quickly if necessary