Senior Brand Marketing Manager

Lead brand campaigns and strategy for Replit's brand marketing.

• •Brand is one of the most important levers in Replit's go-to-market motion
• •not just for awareness, but as a direct driver of trust, differentiation, and long-term user loyalty in an increasingly crowded AI landscape.
• •Key Responsibilities Lead brand campaigns end to end: Conceive, build, and execute integrated brand campaigns (awareness, cultural moments, product narrative arcs) from brief to launch to measurement Creative Campaign Strategy & Execution: Own the strategy & execution of 360 creative campaigns, ensuring strong briefs, clear processes and exceptional execution.
• •Strategy & Planning: Lead the strategy, planning, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand/business goals.
• •Shape the brand narrative: Translate complex AI and product capabilities into clear, emotionally resonant stories that resonate with both technical and non-technical consumer audiences Partner with Creative: Work closely with creative, design, production, and copy to ensure all brand outputs are high-craft and on-strategy; you should have a strong enough creative eye to push the work Requirements 8+ years of brand marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building and evolving brands that people care about Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions.
• •AI-native: actively using AI tools to scale your creative and strategic output; you're not just aware of them, you're using them daily Impeccable creative judgment: you know great work when you see it, you know how to brief for it, and you're not afraid to push back when it misses Deep understanding of how brand connects to business outcomes; you can speak fluently about awareness funnels, brand health tracking, and the long game of building trust at scale