Head of Marketing (B2B)

Define and lead B2B marketing strategy for Stepful.

• •Stepful is seeking a Head of Marketing (B2B) to define and lead the company's B2B marketing strategy.
• •This role will focus on scaling Stepful's employer-facing solutions and driving demand generation programs.
• •Key Responsibilities Define and own the B2B marketing strategy, roadmap, and success metrics.
• •Develop and own B2B positioning, messaging frameworks, and value propositions.
• •Lead B2B demand generation strategy, including account-based marketing and content campaigns.
• •Partner with Sales, Product, and other teams to align priorities and drive business strategy.
• •Requirements 10+ years of experience in B2B marketing, with a proven track record in product marketing and demand generation.
• •Experience marketing to large healthcare employers is required.
• •Demonstrated ability to set strategy and own execution, making decisions and tradeoffs.
• •Excellent storytelling instincts and ability to craft strong narratives and positioning.