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Product Marketing Lead, Enterprise

Scale AIAI Infrastructure company
San Francisco, United States$172,800 - $216,000 USDLead
Meta
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Accel
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Y Combinator
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Founders Fund
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Index Ventures
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Coatue
Marketing

About the role

TL;DR

Product Marketing Lead for enterprise offerings, focusing on vertical-specific messaging and content.

  • {"about_the_role": "Scale's product marketing team drives awareness and engagement for Scale's offerings by understanding customer needs and reflecting them in product development and messaging.
  • This role focuses on developing vertical-specific messaging and content for Scale's applications business to resonate with enterprise buyers.", "key_responsibilities": ["Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals.", "Create marketing assets, including slide decks, videos, blog posts, and one-pagers, to communicate value propositions.", "Lead positioning and sales enablement efforts to drive awareness and engagement for Scale's offerings.", "Drive cross-functional marketing programs around target verticals to create a cohesive customer experience.", "Design and run Scale's Customer Advisory Board (CAB) program to engage senior enterprise executives."], "requirements": ["5+ years of experience in product marketing in B2B enterprise environments.", "Understanding of AI/ML technology or intuition for building content for executive buyers, IT, and business users.", "Excellent written and verbal communication, problem-solving, storytelling, and analysis skills.", "Ability to influence at all levels and work across functions.", "Outstanding attention to detail."]}
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Required skills

Product MarketingEnterprise SalesGo-to-MarketB2B SalesMarket AnalysisContent MarketingDemand GenerationMarketing AnalyticsCopywritingPRDsOKRsProject ManagementCustomer Success

Domain expertise

ai

Benefits & perks

Equity, Health Insurance, Dental Insurance, Vision Insurance, Retirement Benefits, Learning and Development Stipend, Paid Time Off, Commuter Stipend

Tech stack

PythonJavaScriptSQLAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraConfluenceFigmaPostmanSwaggerOpenAPIREST APIExcelPowerPointGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverMarketoProduct ManagementAgileScrum

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