Director of Brand Strategy and AI Innovation

Lead brand strategy and AI innovation, defining and executing brand initiatives and AI integration.

• •This role is the ultimate custodian and strategic architect of Snowflake's brand identity, market positioning, and global footprint, operating at the intersection of cultural storytelling and technological innovation.
• •It pioneers the brand's evolution in the age of AI, ensuring brand voice and guidelines are scaled across generative AI applications.
• •Key Responsibilities Develop and execute the multi-year brand strategy to increase brand equity, awareness, and market share.
• •Define and govern the brand architecture, messaging frameworks, and visual identity guidelines.
• •Lead global brand education initiatives and manage the AI Brand Architect to ensure brand alignment in AI applications.
• •Drive AI capability development for autonomous workflows and optimize team efficiencies.
• •Requirements 15+ years of marketing experience, with 5+ years leading brand strategy and campaigns.
• •Strong conceptual understanding of Generative AI, machine learning, and prompt engineering.
• •Champion AI tool adoption and build hands-on proficiency.
• •Exceptional communication skills and ability to build relationships across the business.