Copywriter - Kuvera
CREDCredit Card company
Bangalore, IndiaMid
Sequoia Capital
Ribbit Capital
Tiger Global Management
DST Global
General Catalyst
Falcon Edge Capital
Marketing
About the role
TL;DR
Write compelling copy for CRED's wealth platform and Kuvera, shaping brand voice and driving engagement.
- •At CRED, we build memorable words that make people feel something and think twice before settling for less.
- •We are looking for a copywriter who understands the difference between visibility and memorability.
- •Key Responsibilities Create product and marketing assets for CRED's wealth platform and Kuvera, including in-app messaging, WhatsApp, push notifications, and email.
- •Define and refine Kuvera's voice across products, marketing, and campaigns.
- •Take marketing campaigns from concept to execution across multiple channels.
- •Collaborate with internal teams like PR, product, or design.
- •Create impact at every level by driving action, shaping perception, or building brand affinity.
- •Requirements Understanding that writing is both an art and a science, focused on influence.
- •Experience writing across different mediums and channels.
- •Ability to write within a brand's tone of voice and personality.
- •Experience/knowledge about the investment industry, products, and jargon.
Required skills
Copywriting
Nice-to-have skills
Content Marketing
Domain expertise
fintech