Associate Director of Marketing

Lead HCP and patient marketing strategy and execution for CNS therapy brands.

• •Lead HCP and patient marketing strategy and execution for CNS therapies, partnering with Brand Lead to drive insight-driven campaigns and measurable impact.
• •Key Responsibilities Translate brand strategy into integrated HCP and patient marketing plans.
• •Lead end-to-end execution of marketing initiatives on time and on budget.
• •Coordinate cross-functionally with medical, patient services, market access, and field teams.
• •Analyze campaign performance to optimize messaging and channel mix.
• •Own operational programs like speaker bureau and congress execution.
• •Requirements Experience in HCP and patient marketing within healthcare/biotech.
• •Strong skills in campaign execution and cross-functional coordination.
• •Ability to use market research and performance data to inform strategy.
• •Experience with digital marketing and patient education programs.